Our story

About FITINC

Because the will was always there. What was missing was the right guidance.

Our team

The people behind FITINC

Mario Bastos

Mario Bastos

Personal Trainer

Hi, I’m Mario.

In my eyes, being fit is the closest you can get to becoming superhuman. Nothing is more rewarding than a higher quality of life: being stronger, carrying more muscle and building good habits.

My passion for fitness goes beyond my work. It’s how I’ve lived for over 12 years, and every day I fall more in love with it. I’ve worked in high-level coaching environments and helped hundreds of people reach their fitness goals.
Evert de Bruijn

Evert de Bruijn

Founder

You want to, but you just can't seem to get results and keep them. As the owner of Gorilla Sports, I saw this with so many people, and to be honest, I recognised it in myself too.

With a busy life, a family and a social life, other routines quietly crept in. And after turning 40, I noticed that what used to work no longer did. My body had changed.

That was the moment to do things really differently.

Our mission

By 2036, we want to have helped 100,000 people build a lasting exercise routine.

Our vision

A world where no one who wants to get fit drops out due to a lack of time, place or knowledge, because the right guidance is always within reach.

What you can expect from us

Our promise to you

01

Truly personal

Not an algorithm, but a Personal Trainer who knows you, watches how you train and explains why you do what you do. You get structure that fits your life, backed by proven methods and your own data.

02

Wherever you are

At home, in the gym, at the office or in your hotel: your training adapts to your life, not the other way around.

03

Someone who keeps you sharp

Regular check-ins and direct contact with your Personal Trainer. Even in the weeks when things are harder, you're never on your own.

04

Visible progress

We make your progress visible: strength, body composition and how you feel. So every month you see where you stand and what the next step is.

How it started

Why we started FITINC

As a Personal Trainer and an entrepreneur in fitness equipment, we have spoken with a lot of people over the years. People of all ages and backgrounds, with one thing in common: they wanted to reach their fitness goals. Young people who wanted to learn to train better, and people around 40 and older who noticed their bodies changing. Less muscle, a bit more fat, less energy. What used to come naturally no longer did.

What struck us: it was never a lack of will. They started full of enthusiasm. But between family, work and everything else life asks of you, things stalled. They didn't know exactly what to do, the routine didn't stick, nutrition got little attention, or they had been training for a long time without knowing how to improve.

We also looked at what was out there. A gym that doesn't fit everyone's schedule, location or preference. Apps that tell you what to do, but don't watch how you do it, and nobody to keep you committed. And on-site Personal Trainers: valuable, but expensive, tied to one location and very inconsistent in their approach.

All while we knew how much strength training can do for your health, now and later.

We wanted to do this differently. Personal coaching by real people, that goes wherever you train, backed by the right tools, data and science. That is how FITINC was born.

Still unsure?

Take the free self-scan first and discuss your choice in a no-obligation video call with your Personal Trainer.

Take the free self-scan

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